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12 Best CBD Brands in 2024 (In-Depth Look)

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CBD (cannabidiol) has garnered a reputation as a natural wellness supplement as part of many people's wellness routines for stress, sleep, and many other health goals.

With the popularity of hemp-based wellness products rising, it can feel like there's a new trending CBD brand popping up every day, which can make choosing the right CBD brand for your needs overwhelming.

We've compiled this list of the handful of brands that have distinguished themselves with superior product formulations, brand integrity, exceptional customer support, and a strong ethos. 

This article highlights the top 12 CBD oil brands in 2023, explaining what differentiates them from countless CBD brands.

Overview of The Best CBD Brands to Buy Online:

  1. Best CBD Brand for Affordable High-Potency CBD Oil and Gummies (Full Spectrum CBD and Broad Spectrum CBD): Neurogan CBD
  2. Leading in Organic Full Spectrum and Broad Spectrum CBD oil: Joy Organics
  3. Renowned for Quality Isolate CBD Products and "True Full Spectrum CBD Oil": MedTerra
  4. Best for Low Potency CBD Gummy Formulas with Enriched Ingredients: Charlotte's Web
  5. Varied Range in Softgels and Capsules: Lazarus Naturals
  6. Diverse Selection in CBD Products: CBDFx
  7. Preferred Choice for Athletes: Extract Labs
  8. Pioneers in CBD Skincare: KANA
  9. Innovators in Sexual Wellness CBD Products: Foria Wellness
  10. Specialists in CBD Vapes and Hemp Flower Strains: VIIA Hemp Company
  11. Trusted for CBD Pet Products: Honest Paws
  12. Celebrated Small Batch CBD Brand: GoldBee CBD

1. Neurogan CBD

Neurogan CBD Oil and Gummies

Our San Diego-based CBD wellness brand, Neurogan,  was started by a father and sons hailing from Denmark who bring their Scandinavian values for quality, integrity, and hygge into a range of CBD oilscapsulesgummies, topicals, smokables, and pet products made from full spectrum and THC-free broad spectrum hemp extract.

While we have an extensive product range, we're best known for our ultra-high potency CBD oils and gummies. 

The oils come in potencies ranging from 500 MG to 12,000 MG — the most potent full spectrum CBD oil on the market, which can cater to a wide range of wellness goals from sleep support, stress management, discomfort management, and more. The vegan-friendly CBD gummies are available in 1350 MG, 2700 MG, and 3600 MG — also proudly the most potent CBD gummy.

What we're most proud of is that we can source premium hemp flowers from the sunny West Coast and produce our products in our cGMP facility, which means we handle a lot of the production in-house, bringing the costs down for our CBD products for our customers.

In the CBD market, the cost per mg of CBD averages $0.05–$0.12 for your typical CBD product (oils, gummies, and topicals). 

At Neurogan, you'll get prices as low as $0.02/mg of CBD without cutting corners in ingredient quality, packaging, and lab testing safety. 

  • Price: $
  • Cost per mg of CBD on average: $0.02–$0.05
  • CBD Products: CBD Oil/tincture, Pills, Gummies, Teas, Topicals, Pets, Flowers
  • CBD Type: Full Spectrum CBD, Broad Spectrum CBD
  • Third-Party Lab Tested: Yes

2. Joy Organics CBD

Joy Organics CBD Gummies and Oil

Joy Organics has built its reputation on its unwavering commitment to producing organic, full spectrum, and broad spectrum CBD products.

Founded with a deep belief in organic hemp's restorative power, Joy Organics offers a range of oils, softgels, gummies, topicals, and pet products online from USDA-certified organic hemp crops. Each product in their lineup is produced with the utmost care, ensuring a harmonious balance of science and nature.

At the heart of Joy Organics is its dedication to organic farming and clean CO2 extraction processes.

When it comes to pricing, Joy Organics maintains a competitive price point — balancing quality with affordability. Its cost per mg of CBD in its range is reasonable, making its premium products accessible to a broader audience.

  • Price: $$
  • Cost per mg of CBD on average: $0.05–$0.08
  • CBD Products: Oils, Softgels, Topicals, Pets
  • CBD Type: Full Spectrum CBD, Broad Spectrum CBD
  • Third-Party Lab Tested: Yes

3. MedTerra CBD 

Medterra CBD Gummies and Oil

Founded on quality, affordability, and legal compliance principles, MedTerra sources its hemp from the fertile soils of Kentucky, USA, known for producing some of the finest hemp crops in the United States that are Hemp-Authority certified.

When it comes to CBD isolate products, MedTerra is the best CBD brand for the job. While most people seek out full spectrum CBD for the entourage effect, some prefer a THC-free option without other cannabinoids for a pure CBD experience. MedTerra is known for its high-quality CBD, thought-out formulations, and customer support, so you know you're in good hands.

For those who want that full spectrum CBD option, MedTerra has a trademarked "True Full Spectrum CBD Oil," which offers a blend of cannabinoids and terpenes. 

We're not exactly given information on what makes its full spectrum CBD oil different from other offerings from top CBD brands, but these products are just as popular as its CBD isolate oil and gummies.

  • Price: $$
  • Cost per mg of CBD on average: $0.04–$0.07
  • CBD Products: Oils, Capsules, Pets, Topicals, Wellness Blends
  • CBD Type: CBD Isolate, Full Spectrum CBD
  • Third-Party Lab Tested: Yes

4. Charlotte's Web CBD

Charlotte's web CBD Oil and Gummies

Founded on the mission to improve lives naturally, Charlotte's Web CBD takes price in its 'seed-to-shelf' approach to production. ITs hemp is responsibly grown on family farms in the United States, ensuring each product is made with care, love, and respect for the environment.

The highlight of Charlotte's Web's product line is its CBD gummies which are available in full spectrum CBD and THC-free broad spectrum formulations.

Although these CBD gummies have a notably weaker potency, with only 10 mg of CBD per gummy, they are formulated with additional natural ingredients like ginger, turmeric, and melatonin, designed to enhance their overall effectiveness for specific uses for calm, sleep, or recovery.

The low potency of these gummies makes them perfect for beginners or those who prefer a milder CBD experience.

In addition to gummies, Charlotte's Web offers a variety of other CBD products, including oils, capsules, and topicals. All of their products are made with the same attention to detail and commitment to quality.

  • Price: $$
  • Cost per mg of CBD on average: $0.06–$0.09
  • CBD Products: Gummies, Oils, Capsules, Topicals
  • CBD Type: Full Spectrum CBD, Broad Spectrum CBD
  • Third-Party Lab Tested: Yes

5. Lazarus Naturals

Lazarus Naturales Gummies and Oil

Lazarus Naturals stands out in the CBD industry with its extensive range of high-quality softgels and capsules catering to diverse needs and preferences. The brand is best known for its commitment to accessibility and quality, establishing itself as a trusted name for those seeking practical and consistent CBD products made with USDA-certified organic hemp.

The company's roots are deeply entrenched in the philosophy of making CBD products universally accessible, which is why they have so many options to choose from at affordable price points and extensive discount programs for individuals who need help accessing their products.

Their softgel and capsule lineup is particularly impressive, offering a range of formulations to suit various health and wellness needs. From standard CBD capsules to specialized blends for relaxation, energy, and recovery, each product is carefully crafted to ensure optimal efficacy and safety.

  • Price: $
  • Cost per mg of CBD on average: $0.03–$0.05
  • CBD Products: Softgels, Capsules, Oils, Topicals, Pet Products
  • CBD Type: Full Spectrum CBD, CBD Isolate
  • Third-Party Lab Tested: Yes

6. CBDFx

CBDfx Gummies and THC Oil

One of the key strengths of CBDFx is the sheer variety in its product lineup — whether you're looking for CBD oils, edibles, topicals, capsules, or vape products, CBDFx has something to offer.

This variety doesn't just stop at the type of CBD products but extends to the extract type, including full spectrum, CBD isolate, and broad spectrum CBD oil.

This isn't a unique feature in offering variety, but we've seen many CBD brands out there offer poor execution in this variety. When you sell too many different types of products, the quality of CBD and ingredients tends to decrease. That isn't the case with CBDFx.

Each product from CBDFx undergoes rigorous third-party lab testing, with results available for consumers. This level of transparency is crucial in establishing trust and ensuring the safety and quality of their products.

  • Price: $$
  • Cost per mg of CBD on average: $0.05–$0.10
  • CBD Products: Oils, Edibles, Topicals, Capsules, Vape Products, and more
  • CBD Type: Full Spectrum, Broad Spectrum, CBD Isolate
  • Third-Party Lab Tested: Yes

7. Extract Labs

Extract Labs CBD Gummies and Oil

Extract Labs is known for its high-potency CBD muscle recovery products and dedication to creating products that support physical well-being and recovery, making them a top choice for individuals leading an active lifestyle.

The CBD Muscle Recovery Lotion with menthol and arnica is at the forefront of their product line. This lotion is specifically formulated to soothe and rejuvenate muscles post-exercise, combining CBD's natural pain-relieving properties with menthol's cooling effect and arnica's healing power. It's an ideal solution for athletes looking for a natural way to manage muscle soreness and enhance recovery.

Additionally, Extract Labs offers a Full Spectrum Muscle Cream, which has gained popularity among fitness enthusiasts.

Beyond topical solutions, Extract Labs has an impressive array of other CBD products, including oils, capsules, and vape products. Each product is crafted with the same commitment to quality and efficacy, ensuring that athletes and active individuals can find exactly what they need for their wellness routines.

  • Price: $$
  • Cost per mg of CBD on average: $0.06–$0.09
  • CBD Products: Oils, Capsules, Gummies, Topicals, Vape Products
  • CBD Type: Full Spectrum, Broad Spectrum, Isolate
  • Third-Party Lab Tested: Yes

8. KANA Skincare

Kana CBD Moisturizer and Oil

KANA Skincare represents a fusion of innovation in high-performance and clean beauty in the landscape of CBD skincare. The brand combines K-Beauty trends, aromatherapy, and CBD to create an unparalleled skincare experience.

The brand stands out for its award-winning, spa-grade formulations that defy conventional beauty standards. Each product in their line is a testament to their commitment to exploration and performance, offering tangible results that boost confidence and skin health.

One of the standout features of KANA’s product line is the use of high-quality, full-spectrum CBD alongside skin-nourishing formulas in skincare in masks, serums, lotions, toners, and essences.

  • Price: $$$
  • Cost per mg of CBD on average: $0.08–$0.12
  • CBD Products: Serums, Masks, Lotions, Creams, Facial Oils
  • CBD Type: Full Spectrum CBD
  • Third-Party Lab Tested: Yes

9. Foria Wellness

Foria CBD Intimacy Oil

Foria Wellness has created a unique niche in the US CBD industry by specializing in intimacy products. Renowned for its innovative approach, Foria has been a game-changer in integrating the therapeutic properties of CBD into the realm of intimacy and sexual health.

Their offerings include CBD-infused lubricants, arousal oils, and suppositories, all designed to enhance pleasure, reduce discomfort, and promote a healthy sexual experience.

What sets Foria apart is its commitment to natural, organic ingredients, ensuring that its products are not only effective but also safe and body-friendly. They understand the importance of purity in products used in intimate areas and ensure that their CBD is sourced from high-quality, organically-grown hemp.

Foria’s CBD arousal oil is a standout product designed to enhance sensation and intimacy. It combines the relaxing properties of CBD with botanicals to create a synergistic effect that enhances the sexual experience.

Foria stands not only as a provider of CBD products but as an educator and advocate for sexual health and wellness. Their pricing reflects their premium positioning in the market, offering high-quality, specialized products.

  • Price: $$$
  • Cost per mg of CBD on average: $0.10–$0.15
  • CBD Products: Arousal Oils, Lubricants, Suppositories, Wellness Tonics, Capsules
  • CBD Type: Full Spectrum CBD, Broad Spectrum CBD
  • Third-Party Lab Tested: Yes

10. VIIA Hemp CBD

VIIA Hemp CBD Gummies and Oil

VIIA Hemp is another California-based brand with some really impressive products in its online catalog, from hemp-based cannabinoid blend gummies, tinctures, topicals, vape products, and cannabis flowers.

VIIA Hemp Company’s range of CBD vapes stands out for its purity and effectiveness. You can shop from various vape products, including cartridges and disposable pens, each filled with hemp extracts.

Its vapes are known for delivering a smooth and satisfying experience, free from harsh additives and chemicals. In addition to vapes, VIIA Hemp Company offers an excellent selection of hemp flower strains.

Each strain is carefully selected and cultivated to ensure the highest quality and potency. The hemp flowers are appreciated for their rich cannabinoid profiles and terpene content, providing users with a full-spectrum experience that encompasses the natural benefits of the hemp plant.

Despite the premium quality, VIIA Hemp Company maintains competitive pricing, making its products accessible to a broad audience.

  • Price: $$
  • Cost per mg of CBD on average: $0.05–$0.10
  • CBD Products: Vapes, Hemp Flower Strains, Oils, Gummies, Topicals
  • CBD Type: Broad Spectrum CBD, Full Spectrum CBD
  • Third-Party Lab Tested: Yes

11. Honest Paws

Honest Paws CBD Soft Chews and CBD Oil

At the core of Honest Paw's mission is the belief that pets deserve the same quality of care and wellness as humans. This is reflected in its selection of all-natural, non-GMO ingredients for each pet product.

Its CBD is derived from organically grown hemp, ensuring that each product is effective and safe for furry companions.

Honest Paws’ diverse product line includes CBD oils, treats, and soft chews explicitly formulated for pets. These products address various health concerns, such as anxiety, mobility issues, skin conditions, and overall wellness. Each item is crafted with the specific needs of pets in mind, whether it’s a calming oil for anxious dogs or soothing treats for older pets with joint pain.

In terms of pricing, Honest Paws is known for offering high-quality CBD pet products at a reasonable price point. They understand the importance of making pet wellness accessible to all pet owners.

  • Price: $$
  • Cost per mg of CBD on average: $0.10–$0.15
  • CBD Products: Oils, Treats, Soft Chews
  • CBD Type: Full Spectrum CBD
  • Third-Party Lab Tested: Yes

12. GoldBee CBD

GoldBee CBD Gummies and Oil

GoldBee stands out as one of the best full spectrum CBD brands offering small batches of products. This artisan approach to CBD production allows meticulous control over production and waste reduction.

Though smaller in scale than more prominent brands, its product line is marked by exceptional quality. GoldBee CBD offers a range of products, including oils, gummies, and topicals. Each item is infused with full-spectrum CBD, harnessing the entourage effect of cannabinoids and terpenes working in synergy.

Despite its boutique approach, GoldBee CBD offers competitive pricing. They balance providing artisanal, high-quality CBD products and making them accessible to a broader audience.

  • Price: $$
  • Cost per mg of CBD on average: $0.07–$0.10
  • CBD Products: Oils, Gummies, Topicals
  • CBD Type: Full Spectrum CBD
  • Third-Party Lab Tested: Yes

What Makes A Top CBD Brand?

In 2023, the criteria for the top CBD companies include:

  1. Quality & Potency: The effectiveness of hemp-derived CBD products is paramount. Top brands offer high-quality, potent products backed by lab testing with a certificate of analysis (COA) for proof of how much CBD is contained and its safety profile from heavy metals and other harmful chemicals. 
  2. CBD Legal Safety: The hemp source for CBD oil products comes from legal hemp crops with less than 0.3% THC.
  3. Product Range: A diverse range of products, from oils to topicals, caters to various consumer needs.
  4. Brand Reputation and Transparency: We’ve chosen brands with a transparent process showcasing their sourcing, manufacturing, and third-party testing methods.
  5. Customer Support: Excellent customer service is a hallmark of leading brands, providing guidance and support to users. 
  6. Innovation and Sustainability: Brands that invest in research and sustainable practices are leading the way in the CBD industry.
  7. Price Point: Not all CBD oil has to be expensive. The brands on this list offer reasonable and cheap CBD pricing options without compromising quality.

The Takeaway: Best CBD Oil Companies In 2023

The 12 CBD brands featured in this article represent the best in innovation, value, and customer satisfaction in the 2023 market. From Neurogan's affordable high-potency options to GoldBee's artisanal small-batch product, each brand brings something unique.

Remember, the best CBD brand for you depends on your specific wellness goals, preferences, and values.

This comprehensive guide lets you make an informed choice that aligns with your wellness journey. As the CBD industry continues to evolve, these brands are leading the way, setting quality, transparency, and consumer trust standards.

Jan Brandrup

M.Eng Electrical & Mechanical Jan Brandrup is a Denmark born leader who has actualized multiple of his entrepreneurial businesses to success. Committed to excellent standards of functional craftsmanship, his work spans globally from Scandinavia to South Africa, Turkey, Russia, the Middle Eas...

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